Animation can bring your ideas to life, whether you’re promoting a product, explaining a concept, or telling a story. Making an animation video is a great way to engage your audience and get your message across. Here are seven steps we take towards creating an exciting and successful corporate animation video:
1. Plan and Prepare Your Content
We deem it essential to understand your brand, product, or service. Understanding your target audience will help us decide on the corporate animation style, whether 2D, 3D, motion graphics, or something else entirely. We use the following guiding questions:
- What are you hoping to achieve with this communication?
- Who is your audience? (Demographics/Psychographics)
- How do you hope your audience will feel during and after watching?
- What action do you want them to take?
- What does this project mean for you?
If so, what’s the purpose of the announcement, and how should it be delivered? Not to mention figuring out what tone is suitable for a piece of content, be it informative and factual, fun and irreverent, or somewhere in-between.
2. Write Your Video Script
Once we’re done planning and preparing your content, we start writing the script. We consider this phase a critical element of the video creation process since it is the backbone of your video. No matter your concept, we draft a script around it. It is key to creating the right story that will bring your message to life. The script will later be used to create the voiceover and visuals and design your music sequence.
3. Create a Storyboard for Your Animated Video
Creating a storyboard is the best way to visualize your corporate animation. A storyboard is essentially a series of sketches that outline the key points in the video with illustrations and text. Creating a different image for each scene or concept in the video. We help you get a sense of the animation’s pacing, timing, and flow through the storyboard before we spend time creating the actual video.
4. Animate Your Story!
Your storyboarded scenes are animated in this phase to present a story per the script. We make characters and other visual elements move around the screen in time to the voice over. At this point, we start to see how everything comes together and what is really happening in the storyboards. This is where the humour, storytelling and tone really come through.
Explore some of the work we have done on this phase!
5. Add Suitable Background Music
Now that the video’s visuals are finished, it’s time to work on the music. Music is the icing on the cake and really makes a huge difference in the pacing, energy and tone of your message. To provide a high-quality animation, we pay great attention to the music and audio quality. We edit the narration, sound effects, and music to match the visual equivalent in this phase.
6. Narrate Your Story
The voiceover is one of the most critical parts of the corporate animation video. It’s the component that tells your story and elicits a response from viewers. We plan what you need to say in your voiceover, taking care not to over-explain or tell people things they already know. We then choose a voice actor for your video who can bring those words to life. If you or your colleagues need to deliver the voice over, we support and coach you through this process to ensure a great outcome and a strong message is still delivered.
7. Hire a Creative Communication Agency
The last step of making a successful animation video is hiring a creative communication agency.
Not every audience responds the same way when you tell them about the incredible things your firm does. A little imagination goes a long way when getting your point through. Putting the message across isn’t only about wacky advertisements and a slew of failed attempts to create viral content. To get noticed, a creative agency will think outside the box. The agency will place your statement uniquely to ensure that the correct audience recognizes and relates to it.
The Visual Storytellers Group is a leading creative communications company in Australia. We have a team of artists, illustrators, and animators who are very good at what they do. We provide solutions that put your message across through eye-catching animations.
Work With Us To Deliver Your Corporate Animation
Have a look at our portfolio to understand precisely what we are capable of doing for you. We have an unwavering commitment to exceeding the expectations of our clients. The key to creating a compelling animated video is to pay attention to the client’s specific needs and wants. In addition to our attention to detail, our animation technique is distinctive. All of the animation phases are completed by us with an eye on the smallest of details. In our opinion, it’s the only approach to get the best possible outcomes for our clients.