What Can Strategic Visual Communication Do For Your Business?
If you’re hosting an event or presentation, and you want your audience to engage with your message, retain information, and enjoy themselves, why not look into visual strategic communication? The Visual Storytellers Group have been offering creative solutions to business communication for over 12 years, and our visual storytelling agency provides services such as live sketching, interactive illustration, and animation. We understand the value of visual communication, so we’re committed to using our artistic skills to bring your business’s message to life. Here are a few reasons to enlist the help of The Visual Storytellers Group.
The Benefits of Visual Communication in a Presentation
Creative visual communication strategies such as live sketching offer many benefits to both the presenter and the audience.
● Higher information recall. If you want people to remember your messages and critical pieces of information, pair your audio or text with eye-catching visuals.
● Use visual storytelling to create emotion. Audiences are more likely to resonate and recall information to which they had an emotional connection. Through animation, illustration, or live sketching, you can bring rich emotions into almost any presentation.
● Inspire ideas. Visual storytelling and communication influences people to think creatively, brainstorm, and share ideas more freely.
● Improve understanding. Everyone learns and comprehends messages in different ways. Some people will listen to a speech and immediately understand the message. Others prefer to see information written down, and some people would rather see messages communicated to them visually. Why not cover all your bases?
Why Is Visual Communication More Effective Than Verbal Communication?
To illustrate why visual communication is more effective than verbal communication (mind our pun there), we’ve decided to list a few facts about how people interpret and understand messages.
● People remember 10% of messages they’ve heard after three days. However, if a relevant image or illustration is paired with that information, retention goes up to 65%.
● Visual content is 40 times more likely to be shared on social media than written content. Additionally, content with an image every 75-100 words receives double the number of shares than those with text alone.
● 65% of the population are visual learners and prefer to have pictures and graphs to understand messages. Only 30% of people are auditory learners, so it’s always safer to include bright, eye-catching visuals in your business communication.
● People understand images and illustrations far more quickly and efficiently than written communication. The brain gets a sense of a visual scene in less than 1/10 of a second, and we process visuals 60,000 times faster than text.
What Kinds Of Services Do The Visual Storytellers Group Offer?
If you’re looking for ways to captivate your audience, keep them engaged, and communicate your message in a range of different ways, The Visual Storytellers Group can help. We offer the following services to help you get your message across to a broader audience.
● Live sketching. This out-of-the-box method of visual communication will leave your audience with notes to refer to in the future. Our artists sit nearby and create beautiful, detailed visual representations of your presentation’s key messages and are guaranteed to impress your audience.
● Interactive murals. An eye-catching mural can do wonders for your post-event marketing, especially when paired with a fun hashtag. Have The Visual Storytellers Group team create a stunning piece of art that your guests will want to photograph and share on social media.
● Consultancy. Our visual storytelling agency offers end-to-end creative support, including consultancy. If you’re looking for guidance on communicating complex concepts or language, ask the Visual Storytellers Group experts for advice.
● Animations. Suppose you’re looking for an exciting way to communicate information to employees or an audience of customers. In that case, animations are a simple yet effective way to retain attention and ensure the same message gets expressed in the same way across your whole organisation.
● Illustrations. There are some messages that words struggle to convey. In these instances, why not use beautifully drawn illustrations instead? The Visual Storytellers Group team can create stunning pictures and diagrams to communicate your message quickly and effectively.
The Impact Of Visuals On Various Messages
One form of communication that translates across almost all topics is visual communication. It can help bring strength and depth to messages regardless of what those messages may be.
- Business communication. When you need to share information with people, whether inside the company or outside, you’ll likely want your business communication to engage employees and stakeholders and spread a message that contributes to organisational goals. To do that, you’ll need to deliver that information in a way that encourages your audience to retain information. The Visual Storytellers Group offer a unique, effective method of presenting business communications that encourages retention. Our animation, illustration, and live sketching services all serve to add depth to business communications presentations.
- Change communication. The term change communication is relatively self-explanatory; it is communication that details updates or changes in the workplace. A lot of the time, change communication refers to policies, procedures, strategies, and organisational disruptions. This kind of essential information needs to be remembered by audiences, as it enforces the importance, scope, and reasons behind the change. Whether you’re implementing new technology, updating policies, or changing leadership, you’ll need to think carefully about communicating that information. The Visual Storytellers Group are committed to helping you craft memorable messages that your audience will remember. We use the art of visual communication to reinforce key components of an important message to increase the retention rate of that message.
- Strategic communication. This is often used as an umbrella term for a wide range of communications techniques, and it’s used in a variety of industries such as PR, marketing, advertising, and business. Ultimately, it is defined as the purposeful use of communication by an organisation to fulfil its mission. At Visual Storytellers Group, we understand the importance of a clear, concise message. We know that people can only absorb so much auditory information, so we search for other means of engaging audiences. We’ve had massive success with our emphasis on visual communication, and we’ve witnessed first-hand the benefits of partnering visual presentations with verbal presentations. If you’re unsure whether you’d like to use live sketching, animation, interactive murals, or another form of visual communication, give us a call. We’ll help you find a solution that works for your brand, message, and audience.
- Brand communication. Every time your customers or stakeholders see or read something your business has produced, they engage in brand communication. Every social media post, every brochure, and every online review is a form of brand communication. Whenever you deliver a presentation on behalf of your business, you’re building on that communication. If you want to add rich depth to each presentation, and refine your brand’s identity, consider incorporating visuals into your communications strategy. The Visual Storytellers Group team can help you create a series of visual tactics such as animation or interactive murals that reinforce your brand’s personality to everyone who sees it.
If You’re Looking To Spice Up Your Next Presentation With Live Sketching and Visual Communication, Contact The Team At The Visual Storytellers Group
For more than 12 years, The Visual Storytellers Group has been working to provide alternative strategic communication methods to businesses all over Australia. We’re passionate about the power of change communication, and we understand that there is more than one way to get your message across to an audience. We use visual storytelling and tactics such as live sketching, animation, interactive illustration, and creative marketing to help companies communicate their mission and vision creatively. We’ve provided graphic facilitation to corporate events, seminars, and workshops across Australia. We’ve worked with individuals, companies, and government bodies of all shapes and sizes, so no matter your message, we can help you communicate it in a fun and engaging way. If you’re looking for new, innovative ways to capture the attention of an audience, contact the Visual Storytellers Group today to find out what we can do for you.
