Simply put, graphic recording visually documents key ideas, complex information, group discussions, and meeting minutes through visual notes. It is a great way to capture data and share it with others in an easily digestible format.
A graphic recorder will listen to a presentation or discussion and create visual notes that capture the key points. Businesses can then use the notes to supplement meeting minutes, provide clarity on complex topics, or serve as a standalone record. Virtual graphic recording is also an option for virtual meetings or other online events.
A live graphic recording can be the highlight of an event like a conference. Where else do you get to see artists create beautiful, meaningful artwork in real-time?
Why Use Graphic Recording?
There are many reasons to use graphic recording in your business. For starters, graphic recording is a great way to capture ideas and concepts. It can also help to improve communication and collaboration within your team. Additionally, graphic recording can help create a more visually stimulating environment, benefiting both employees and customers alike.
The reason graphic recording is so effective is that it engages more than just one sense. When you see and hear information, you are more likely to remember it. And when you see information displayed in a visually pleasing way, you are even more likely to engage with it and understand it.
Organisations can also use visual storytelling:
To Make Research More Accessible
Graphic recording can make research more accessible by visually summarising data and findings. This is especially useful for complex or dense information that might be difficult to understand in text form.
To Enhance Presentations
Graphic recording can enhance presentations by providing a visual record of the presentation to supplement meeting minutes.
For Internal Marketing
Graphic recording works well for internal marketing purposes to help employees better understand the company’s mission, values, and goals. When employees see the company’s story visually represented, they are more likely to connect with it and feel invested in its success.
To Improve Communication
Graphic recording can improve communication by helping people visualise and connect with information. Additionally, graphic recording can help break down language barriers by providing a visual representation of information that people from all backgrounds can understand.
To Increase Customer Engagement
Graphic recording can increase customer engagement by providing a more visually stimulating environment. When customers see graphic recordings, they are more likely to stop and take notice. This is especially beneficial for businesses that are trying to communicate complex information.
Benefits of Graphic Recording
Graphic recordings all have one common goal: to create an engaging experience for in-person and online meetings. Some of the other benefits of graphic recording include:
Commanding Attention
You want to engage and focus your audience, but you don’t know how.
With so many competing distractions in the world today, it’s hard to keep someone’s attention for very long.
A graphic facilitator can take your message and craft an engaging and visually stunning presentation that will command your audience’s attention from beginning to end.
Increasing Comprehension
You have a crucial message to convey to your stakeholders, but you’re not sure how to share that message in a way that is engaging and easy to understand.
People are bombarded with information all day long, and it can be tough to get your message through the noise.
Graphic illustrators use visuals like infographics, illustrations, and pictograms to create engaging content that makes it easy for people to understand your message. The science behind why this works is that our brains are wired to process visuals much faster than text.
Inspiring Out-of-the-Box Thinking
Brainstorming is a vital component of the creative process, but it can be hard to find the time for it. You need to get your team’s creative juices flowing, but you don’t have time to plan a full-blown brainstorming session. You have to block out time in your calendar, but you also have to hope that everyone will be in the same place at the same time.
Experienced graphic designers and illustrators can help turn your ideas into visually stunning presentations. You’ll be able to inspire out-of-the-box thinking in your team and see results fast.
Boosting Retention
You have an essential message to convey, but you’re unsure how to make it stick in people’s minds. Most people only remember about a fraction of what they hear, but retention rates more than double if that information is paired with a relevant image. That’s why visual thinking and storytelling are so powerful.
Graphic recorders can help you create visuals to help your audience remember your message long after you’ve delivered it.
Avoiding ‘Death by PowerPoint’
You want to make an excellent impression with your next presentation, but you don’t want it to be a matter of ‘Death by PowerPoint’. Most people dread giving or listening to presentations because they are usually dry, dull, and filled with data that no one can remember.
Graphic recorders will help you transform your presentation from yawn-inspiring to visually stunning. It will turn every virtual meeting into an experience that virtual attendees will actually remember.
Slaying Your Socials
You have a great message but don’t know how to share it in an engaging way that will get people to pay attention. Humans process visuals many times faster than text. So it’s no wonder that visual storytelling is one of the most effective ways to communicate your ideas.
A graphic recording company can help you create compelling visual content that engages your audience and encourages sharing on social media.
Who Should Use Graphic Recording?
Organisations that rely heavily on brainstorming and collaboration will get the most out of in-person and digital graphic recording. Whereas many companies will benefit from using visual storytelling to communicate change and corporate messages across the organisation in fun and engaging ways.
When To Use Graphic Recording?
Graphic recording is perfect for:
- Brainstorming and strategy sessions
- Fireside chats
- Team days
- Customer research
- Presentations, meetings, and conferences
- Panels
- Rapid Prototyping
- Strategic and changes communication
- Trade shows
Create Engaging Graphic Recordings
Graphic recording is a powerful tool that organisations can use in various ways. If you are looking for a way to improve communication and collaboration for your next public event, meeting, or brainstorming session, graphic recording services may be the perfect solution.
We specialise in creating powerful visuals that will help you communicate your message in a memorable and engaging way. Our artists will collaborate with you to create stunning visuals that capture your audience’s attention and leave a lasting impression.
Hire a graphic recorder for your next event or project.
Book a complimentary call with us today to discuss our graphic recording services.
